Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how matildabutlerfilms.com ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data in connection with our website and affiliate services related to King Casino and other gambling operators.
We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant legislation.
Information We Collect
We may collect the following categories of personal data:
- Contact Information: Name, email address, telephone number, and postal address
- Technical Data: Internet Protocol (IP) address, browser type, device identifiers, and operating system
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction patterns
- Cookies and Similar Technologies: Information collected via cookies, web beacons, and similar tracking technologies
- Location Data: Approximate geographic location based on IP address
How We Use Information
We use the personal data collected for the following purposes:
- Analysing website traffic and user behaviour through analytics services
- Tracking affiliate referrals and commissions from casino operators
- Improving website functionality, content, and user experience
- Sending marketing communications (with your consent where required)
- Fulfilling legal and regulatory obligations
- Detecting and preventing fraud or misuse of our website
Our legal basis for processing this data includes your consent, our legitimate interests, and compliance with legal obligations.
Cookie Policy
We use cookies and similar technologies on our website to enhance your experience and collect analytics data. Types of cookies we use include:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Used to understand user behaviour and website performance
- Affiliate Tracking Cookies: Used to track referrals to casino partners and calculate commissions
- Marketing Cookies: Used for targeted advertising and promotional purposes
You can control cookies through your browser settings and may opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our website contains links to external websites, including casino operators and other affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. Each linked site maintains its own independent privacy policy and data protection practices. We recommend reviewing the privacy policies of any third-party sites before providing your personal information.
When you click through to a casino operator's website via our affiliate links, your subsequent interactions are governed by their privacy policy, not ours.
Your Rights
Under UK GDPR and applicable data protection law, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing for marketing or legitimate interest purposes
- Right to Withdraw Consent: Withdraw consent at any time where applicable
To exercise any of these rights, please contact us using the details provided below. We will respond to requests within 30 days of receipt.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Typically:
- Contact information and analytics data are retained for up to 3 years
- Affiliate tracking data is retained for the duration necessary to calculate and process commissions
- Cookie data is retained according to the cookie's expiration settings
You may request deletion of your data at any time, subject to legal and contractual retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about our data practices, please contact us:
Email: privacy@matildabutlerfilms.com
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your data protection rights have been breached.
Important Notice: This website is an affiliate site and does not provide gambling services directly. We encourage responsible gambling and only promote licensed operators. If you or someone you know is struggling with gambling addiction, please contact GambleAware or the National Problem Gambling Clinic.